T-Pain and Alka-Seltzer: at first glance an odd couple, but they have more in common than you'd think. They both have hyphens in their names. And they've both made a name for themselves in the spirit of living it up.

 

So it made sense when Alka-Seltzer teamed up with T-Pain to promote their new hangover product.

​

My team at Barefoot was tasked with creating a hub for the campaign on Alka-Seltzer's brand.com site. The result was a landing page that infused Alka-Seltzer's brand voice with T-Pain's world in a way that was fun and fresh. 

​

If you look carefully, you might be able to spot some references to T-Pain's party anthems in the copy. 😉