Copywriter, storyteller, creative.
Social Media & Emails
The Mad Optimist Social
The Mad Optimist came to my team as Soapy Soap Co., a customizable body care brand that wanted to do good in the world. We gave them an entire brand refresh. The body care brand's new quirky tone of voice gave us a lot of room to play on social media. Here are a few highlights from the calendar of social media posts I wrote for them:
Clearblue CRM and Blog Content
While at Barefoot, my team was approached by Clearblue in order to raise their brand awareness in the reproductive health market. As part of that campaign, I created the following email copy to promote Clearblue's blog content to their customer database. I was also responsible for creating net-new blog content to increase consumer engagement across Clearblue-owned properties.