Creative Copywriter.
Copy for LPK that Celebrates Creativity
Print ads for LPK, a branding agency in Cincinnati where I did an internship. Every year, LPK sponsors various organizations and events in Cincinnati in return for ad space in their programs. For these particular ads, the ask was to celebrate creativity and the arts while raising awareness of what LPK does.
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I developed two separate strategies that would appeal to multiple different audiences--in this case, the arts and non-profit groups. I wrote compelling copy for the ads and collaborated with designers to ensure the vision for the ads was carried through all the way to print.
Corporate Responsibility Report
Every year, LPK publishes their corporate social responsibility report online. They call it Design for a Difference, and it illustrates everything they've done for their commitment to sustainability in the community and in business. It was important for LPK that their CSR report not be filled with corporate jargon, and that it sound human and sincere. Using LPK's unique tone of voice, I wrote web copy for the report that would sound uniquely them.
